《学术沙龙》第57期： 广告与公共关系效果研究（全英文版）
主持：李贞芳
Title: Social cognitive theory
Time: 7:00pm-9:00pm, October, 18, 2012(Thursday)
Location: Building E6, third floor.
Content:
Social cognitive theory, chapter 4 pp.67-87
Jennings Bryant & Susan Thompson(2002). Fundamentals of media effects.
Boston, MA: McGraw Hill.
Extra reading:
Nabi, Robin L.; Clark, Shannon,(2008),Exploring
the limits of social cognitive theory: Why negatively reinforced behaviors on TV
may be modeled anyway, JOURNAL OF
COMMUNICATION58(3), 407-427
Kepplinger, Hans Mathias; Geiss, Stefan; Siebert, Sandra,(2012),Framing
Scandals: Cognitive and Emotional Media Effects,JOURNAL OF
COMMUNICATION,,62(4) 659-680
For electronic materials please contact: Wang, 438858516@qq.com
