时间：2010年01月9日（星期六）上午9：00-11：00
地点：东六楼三楼多功能会议室
主持人：李贞芳
讨论主题与参考文献：
◆Making a claim and supporting it
1.论据
2. 承认与回归
参考文献：[美]韦恩.C.布斯\格雷戈里.G.卡洛姆\约瑟夫.M.威廉姆斯，陈美霞 徐毕卿 许甘霖译，《研究是一门艺术》，第106页——129页，新华出版社，2009
研究技巧(Thr craft of research)是华中科技大学新闻与信息传播学院传统的学术沙龙系列之一。我院学术沙龙系列已经历了“传播学前沿文献研读”“高级传播学研究方法”两个主题。在过去的近两年时间里，我们在“传播学前沿文献研读”系列里共同学习传播学英文权威期<Journal of Communication><Human Communication Research><Journal of Advertising Research>, 了解传播学以及广告学研究的最新理论与方法，并结合学术沙龙固定成员和非固定成员的研究计划进行研讨；在“高级传播学研究方法”系列活动中，我们深入学习 讨论了传播学高级定量研究方法，包括线性回归和logistic回归，多层面模型，结构方程模型。学术沙龙得到了新闻学院院领导和各位资深学者如屠忠俊教 授，吴庭俊教授的热情鼓励与支持，并吸引了本院及兄弟院校（系）的青年教师和学子的积极参与。
研究技巧(Thr craft of research) 系列将于2009年11月27日（星期六）上午9：00开始。根据以往的学术活动的经验，本系列将以科学研究的理论建构与研究技巧为学习内容，同时在理论 建构的框架下学习与讨论传播学前沿文献，帮助沙龙成员讨论正在进行的研究计划与设计。这是一个学习的乐园，是提高科学研究水准的乐园。学术沙龙活动将每个 双周的星期六上午九点整在东六楼三楼多功能会议室举行（如遇场地冲突，则移至六楼广告系办公室）。
需要学习材料的电子版，请联系王利婷同学（ 308157843@qq.com ），如需纸质版，亦请提前与她联系，将免费为大家提供。
本系列的学术沙龙不涉及统计方法，但要求有传播学研究方法的基础。
学术沙龙参考文献（第2，3项由于我国尚无该书版权，暂时只有复印本，无电子版）：
1.Bryant,J.,&Miron,D.(2004). Theory and research in mass communication. Journal of Communication,54,662-704
2.Wanyne C.Booth,Gregory G.Colomb,Joseph m. The craft of Research
3.Shoemaker,Pamela,James Tankard,Jr., and Dominic Lasoras, How to Build Social Science Theories(Chapter 1,3,5,7,8,9)Volume 59 Issue 3 (September 2009)
4.Adolescents’ Exposure to Sexually Explicit Internet Material and Notions of Women as Sex Objects: Assessing Causality and Underlying Processes (p 407-433)
5.Jochen Peter, Patti M. Valkenburg.Differential Effects of Different Peers: Further Evidence of the Peer Proximity Thesis in Perceived Peer Influence on College Students’ Smoking (p 434-455)
6.Hye-Jin Paek.Prime Time Commemoration: An Analysis of Television Broadcasts on Israel’s Memorial Day for the Holocaust and the Heroism (p 456-480)
7.Oren Meyers, Eyal Zandberg, Motti Neiger.The Structure of Knowledge and Dynamics of Scholarly Communication in Agenda Setting Research, 1996–2005 (p 481-513)
8.Zixue Tai.Newspaper Coverage of Cancer Prevention: Multilevel Evidence for Knowledge-Gap Effects (p 514-533)
9.Michael D. Slater, Andrew F. Hayes, Jason B. Reineke, Marilee Long, Erwin P. Bettinghaus.
Testing Models of Media Performance in Wartime: U.K. TV News and the 2003 Invasion of Iraq (p 534-563)
10.Piers Robinson, Peter Goddard, Katy Parry, Craig Murray.”Carrying Online Participation Offline”—Mobilization by Radical Online Groups and Politically Dissimilar Offline Ties (p 564-586)
11.Magdalena Wojcieszak.How Journalists Think While They Write: A Transcultural Model of News Decision Making (p 587-608)
12.Bu Zhong, John E. Newhagen.Viewing Angle Matters—Screen Type Does Not (p 609-634)
13.Steven Bellman, Anika Schweda, Duane Varan.Candidate and Media Agenda Setting in the 2005 Virginia Gubernatorial Election (p 635-652)
14.Scott W. Dunn.Disciplines, Intersections, and the Future of Communication Research (p 603-614)
Susan Herbst
15. Editorial: The Innovation Issue. Journal of Advertising Research, Sep2009, Vol. 49 Issue 3, p253-255
16. The Opportunity for Marketing “Simplification” Journal of Advertising Research, Sep2009, Vol. 49 Issue 3, p260-262
17. Now. Or Never. Journal of Advertising Research, Sep2009, Vol. 49 Issue 3, p263-2654.
A Classic Formula. Journal of Advertising Research, Sep2009, Vol. 49 Issue 3, p266-2705.
This Event is Me! Journal of Advertising Research, Sep2009, Vol. 49 Issue 3, p271-284
18. How Rich-Media Video Technology Boosts Branding Goals. Journal of Advertising Research, Sep2009, Vol. 49 Issue 3, p285-292
19. Winning the Super “Buzz” Bowl. Journal of Advertising Research, Sep2009, Vol. 49 Issue 3, p293-303
20. Research on Advertising in a Recession. Journal of Advertising Research, Sep2009, Vol. 49 Issue 3, p304-327
21. Beauty is in the Eye of the Tech Manager. Journal of Advertising Research, Sep2009, Vol. 49 Issue 3, p328-338
22. Metrics That Matter. Journal of Advertising Research, Sep2009, Vol. 49 Issue 3, p339-359,
