时间：2009-3-28（星期六）上午9：00-11：00
地点：东六楼三楼多功能会议室
主持人：李贞芳
顾问： 吴廷俊 屠忠俊
内容：Multiple Linear Regressions
前沿文献研读：
广告喜爱度(advertising likability)研究文献citation
参考文献：
SEOUNMI YOUN, TAO SUN, WILUAM D. WELLS, XINSHU ZHAO.
Commercial Liking and Memory: Moderating Effects of Product Categories.
Journal of Advertising Research, May-June 2001. AAKER, D. A. and D. M. STAYMAN. ”Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact,” Journal of Advertising Research, 1990.
