第六届广告与公关国际论坛将于2013年10月3号~10月7号在中国武汉华中科技大学召开。本次论坛旨在展现大中华区广告与公共关系研究发展现状。此次论坛由华中科技大学新闻与信息与传播学院主办，香港城市大学媒介与传播系和台湾世新大学新闻传播学院共同承办。
特刊投稿指南
特刊主编由香港城市大学媒介与传播系主任暨首席教授——Jan Servaes博士担任。
电子投稿（全文）截止日期：2013年10月15日
Public Relations Review (ref: PR and National branding):
http://ees.elsevier.com/pubrel/
公共关系评论（参考：公共关系与国家品牌）
Telematics and Informatics (ref: Social Media and Soft Power in China):
http://ees.elsevier.com/tele/
通讯与信息学（参考：中国社会化媒体与国家软实力）
论坛主题：
分议题一、公共关系与社会资本
分议题二、公共关系与国家品牌塑造
分议题三、文化价值与软实力
分议题四、跨文化背景下的国家形象塑造与传播
分议题五、文化创意产业与国家品牌建设
分议题六、新媒体广告与品牌传播
分议题七、社会化媒体与广告传播
组委会热诚欢迎公共关系学、广告学、传播学、公共管理学者、从业人员、以及等人文社会学科领域的研究者、围绕本次会议的议题和子课题投稿，也欢迎海外学者以panel或workshop的形式参加。
有关论坛的更多信息，敬请访问 ifprad@sina.com
Call For Submissions
for Special Issues of
PUBLIC RELATIONS REVIEW &
TELEMATICS AND INFORMATICS
on
“National Branding • Social Capital • Soft Power in China”
Related to the
The 6th International Forum on PR and Advertising
Wuhan, China, October 3-7, 2013
The 6th International Forum on Public Relations and
Advertising will be held from 3-7October 2013 at Huazhong University of Science
and Technology, Wuhan, China. It aims to profile and showcase Public Relations
and Advertising research in Greater China.
The Forum is hosted by the School of Journalism and Information Communication
of Huazhong University of Science and Technology (HUST) and co-organized by the
Department of Media and Communication of City University of Hong Kong (Hong
Kong) and the College ofJournalism and Communication of Shih Hsin
University (Taiwan).
Special issues submission guidelines:
The special issues will be edited by Jan Servaes (PhD), Chair Professor and
Head of the Department of Media and Communication, City University of Hong
Kong.
Deadline for electronic submission of full papers: October 15, 2013
Public Relations Review (ref: PR and National branding):
http://ees.elsevier.com/pubrel/
Telematics and Informatics (ref: Social Media and Soft Power in China):
http://ees.elsevier.com/tele/
Themes:
lPublic Relations and Social Capital
lPublic Relations and National Branding
lCultural Values and Soft Power
lThe Construction and Promotion of National Images from an Intercultural
perspective
lCreative Industries and National Branding
lAdvertising and Branding in New Media
lAdvertising and Communication in Social Media
Scholars, experts and practitioners from different fields in the
communication and social sciences with an interest in the conference theme are
herewith invited to submit papers. Papers should be original, unpublished work
and not currently under review for any other conference or journal.
All submitted papers will be assessed by the Forum Organizing Committee and a
selection of the best papers may, after additional peer review, be published
in the SSCI Elsevier journalsPublic Relations Review and Telematics and
Informatics.
For more information on the 6th Forum, contact ifprad@sina.com
