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李贞芳老师《学术沙龙》第57期广告与公共关系效果研究(全英文版)

发布时间:2012-10-15 作者: 浏览次数:

《学术沙龙》第57期:   广告与公共关系效果研究(全英文版)


主持:李贞芳


Title: Social cognitive theory


Time: 7:00pm-9:00pm, October, 18, 2012(Thursday)


Location: Building E6, third floor.


Content:


Social cognitive theory, chapter 4 pp.67-87


Jennings Bryant & Susan Thompson(2002). Fundamentals of media effects. Boston, MA: McGraw Hill.


Extra reading:


Nabi, Robin L.; Clark, Shannon,(2008),Exploring the limits of social cognitive theory: Why negatively reinforced behaviors on TV may be modeled anyway, JOURNAL OF COMMUNICATION58(3), 407-427


Kepplinger, Hans Mathias; Geiss, Stefan; Siebert, Sandra,(2012),Framing Scandals: Cognitive and Emotional Media Effects,JOURNAL OF COMMUNICATION,,62(4) 659-680


For electronic materials please contact: Wang, 438858516@qq.com


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