时间：2009-4-11（星期六）上午9：00-11：00

地点：东六楼三楼多功能会议室

主持人：李贞芳

顾问： 吴廷俊 屠忠俊

内容：Multiple Linear Regressions

前沿文献研读

参考文献：

Ramin Vatanparast, Mahsa Asil; FACTORS AFFECTING THE USE OF MOBILE ADVERTISING，International Journal of Mobile Marketing, Dec2007, Vol. 2 Issue 2, p21-34.

Drossos, Dimitris; Giaglis, George M.; Lekakos, George; Kokkinaki, Flora; Stavraki, Maria G; Determinants of Effective SMS Advertising: An Experimental Study, Journal of Interactive Advertising, Spring2007, Vol. 7 Issue 2, p1, 23p.